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 Meet the owner of H.M.U

Phoebe Kroells


I am a 36-year-old mother, from Minnesota. I was adopted from Haiti at the age of 5 by a single person, known as my mom. Growing up in a bi-racial household with me and my mother gave me an appreciation of love transference via nature and nurture. The outline of my family structure and support expanded in my early teens after I re-connected with my biological family. The feeling of connection and support did not come to me right away; however, after some self-reflection, I began to measure my worth and value by the abundance of sacrifices made by others on my behalf. 

I joined the Air Force in my mid-20’s. The military affirmed my appreciation ofsacrifice by serving with amazing members who also sacrificed daily for their family, country,and each other. Overall, I grew up under the moral belief system of “It takes a village.” When Ibecame a parent, I quickly learned how difficult it was to build that village. Especially a villageof reliable members who gave me honest and direct feedback.

It is because of my struggles, and lessons learned as a single parent that I began sharing my successes with others whom I saw in similar situations. Prior to joining the military, I spent 10 years working to help others by connecting them to shelter, safety, and their basic needs during their times of crisis. There are moments in raising kids that make you feel trapped, like you don’t know what to do, or you feel alone, like can’t do anything right and constantly feel you are on the verge of giving up if you haven’t already. I have felt all these emotions and never want to return to that state of mind.


It is because of this I have a passion to pass on my lessons to other people who no longer want to feel rejected or devalued as parent. My personal experiences along with my professional knowledge as a clinical therapist give me an advantage in having abilities to effectively communicate with individuals and families with a diverse background without judgement.

  • How much does it cost?
    We offer observations starting at $200 and each added behavior you’re trying to correct (e.g. child not listening) is an additional $100. Though it may not sound cheap upfront, the payoff will be in the long run.
  • Why should I trust your team instead of just Googling a solution?
    The difference between Google and our team is that we are real parents offering real experiences who can actually be there next to you guiding you through your child’s behavioral issues. Additionally, although we are a firm advocate of individualized therapy, you can only book 1 hour at a time at a designated place of the counselor’s choosing whereas we would be entering your surroundings so you’ll be in the comfort and familiarity of your own home. It’s like game day coaching - we'll be right there telling you exactly what to do!
  • What makes your team experts?
    Let us start by saying we are not experts - We are simply parents of children that successfully responded to our approach. What we’ve done doesn’t just work for us but everyone else we’ve passed our methods onto. We can let you know from one parent to another, that we’ve tried this, and it was effective and you can also read our testimonials to know that it works. Finally, what’s unique about the experiences we bring is that you’ll essentially be getting a clinical therapist and a coach all in one
  • About how long does it take to see results?
    As much as you put into it which is why you have to start the process! Your behavior dictates how the child responds.
  • What does your team do for discipline?
    We are not going to tell you how to discipline your child - whatever your form of consequence is, should simply be something that works. If something isn’t working, you have to come up with a consequence that works which we can absolutely brainstorm with you!
  • What does a coaching process look like?
    Section 1 Initial contact: Tuesday - Improvement assessment, provide tips/tools Wednesday - Apply the tips/tools Section 2 Thursday - Questionnaire, provide full improvement plan Friday - Apply the tips/tools Saturday - Apply the tips/tools Sunday - Adjust improvement plan if needed Monday - Apply the tips/tools Tuesday- close out


“Thank you for responding! And I like the fact that you have military background
and understand the different stressors in our lives.”


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